This time of year, in particular, brings urgent calls to "Shop Local". Yet, as we dove into this, we soon realized these two words can mean different things to different people. Is it about buying 'locally made' product? Or should we focus on buying from a nearby owner-operator (even if its product is sourced overseas)? Or…?
Join as we unpack the challenges and limitations in the "Shop Local" movement, while emphasizing what is needed to ensure it moves beyond simple sloganeering to something more purposeful.
