Episode 18: The Great Digital Divide

Written By Christine Cowan

The TBOR team discuss the challenges of customer acquisition and retention and why it’s critical right now to focus on building long term relationships with consumers. It’s the war of engagement and share in an overcrowded and noisy marketplace. We can’t compete without it and we can’t afford to get it wrong. The cost of digital first has two faces, a financial one and one of survival. The scramble for a viral moment guarantees little.


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Christine Cowan

Christine has lived in Portland, OR for 16 years, having grown up in Vancouver B.C. and then a 9 year stint in Toronto. Ont. before she made the move to PDX.  

She hails from a line of gardening women. Her beloved Tutu (grandmother) won awards for her garden, in particular for her roses.  Christine's mum Wendy was also an avid gardener who volunteered at the UBC Botanical gardens.  Christine's passion for gardening started early and in particular she was drawn to succulents and the unique creations of Thomas Hobbs in Vancouver.  She is inspired by the unique and often quirky look of the plants as well as the beautiful containers she puts them in.  Succulents are sustainable, peaceful and low maintenance. Each one is unique and some are flawed but they are just as beautiful - like we are as humans!  

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Episode 19: How will hard-hit food service come back? (w/ Sylvain Charlebois)
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Episode 17: Waking up from the big sleep